Partridge – Social Media
Partridge Watches Social Media Strategy & Growth
Challenge
As Partridge Jewellers expanded its portfolio of international watch and jewellery brands, the Partridge Jewellers Instagram account was becoming crowded with content targeting different audiences. Posting so frequently was starting to affect engagement and make it harder to maintain a clear brand identity for the account.
Process
I helped develop a more focused social media strategy by launching a dedicated Partridge Watches Instagram account. I managed content scheduling and publishing across social channels and supported the creation of short-form video content.
Outcome
Created a dedicated platform for watch brands, allowing for more targeted content
Grew the Partridge Watches Instagram account from launch to over 2,700 organic followers
Social Media Video Content
Created short-form video content alongside the Content Manager, including watch rolls, watch specialist features and brand-focused videos. Reels typically generated 3–5× more views and likes than static posts, with our own natural, product-led content consistently outperforming more polished videos supplied by watch brands.
Social Media Assets
Social assets I created combining campaign imagery, Partridge jewellery and considered typography to promote an Airpoints promotion and Wellington store opening.
Social story asset created for a Valentine’s Day campaign in collaboration with Omana Accomodation, Waiheke, featuring romantic imagery and the Partridge mascot reimagined as love birds.
Partridge – Print Design