Partridge Jewellers -
2021-2025
During my time at Partridge Jewellers, I worked across a wide range of creative and marketing projects spanning print, digital, social media, email and event collateral for both the Partridge brand and the luxury watch and jewellery brands it represents.
Social Media Assets — created combining Partridge campaign photography and considered typography to promote an Airpoints campaign and the Wellington store opening.
Pull Up Banner — featuring bold imagery, brand logo, and website, created to showcase Partridge jewellery and stand out at a range of events.
A Romantic Getaway for Two — Valentine’s Day promotion with Omana Accommodation, Waiheke. Social assets and eDM design.
OOH Westfield Newmarket Smart Screen — Creative for a digital display for a shopping mall leveraging spring campaign imagery and brand identity to increase visibility and engagement near one of the retail stores.
Mana Stables × Partridge Cocktail Party — advertising assets for a sponsored showjumping event, combining typography, photography and brand colour across social assets, signage and ticket page banners.
Website — Managed website product pages and CMS content, including sourcing and resizing product and other imagery for web.
Monthly Newsletter eDM - This Month at Partridge — Created monthly eDMs sent to a database of 17,000+ subscribers, highlighting new releases from jewellery and watch brands alongside industry and Partridge news.
Ole Lynggaaard Copenhagen Styling Session — eDM designed to showcase a luxury jewellery brand’s pieces while promoting in-store styling sessions hosted by the brand’s General Manager.
Event Invitations — designed for Partridge and associated jewellery and watch brands, supporting in-store and brand-led events.
Jewellery Repair Pricelist Booklet — designed for internal and external use, outlining jewellery repair services and pricing.
Auckland CBD Store Directory Cards — A5 in-store directory cards guiding customers to multiple Queen Street locations.
Event Menus — Bespoke menu design for an intimate Roberto Coin dinner event, inspired by an Italian summer evening with a soft blue palette, hand-drawn lemon illustrations and Italian-inspired typography.
Jewellery and Watch Repair Packets — Redesign of repair packets using the new brand identity and improving size, layout and usability for staff when recording repair details.
Partridge Jewellers - 2021 - 2025